The economic uncertainty combined with a shift to digital marketing has lead to more companies jumping on the interactive alternative of online video as part of their brand strategy. The core reasons for digital media’s success may be explained in unique areas that cannot be covered by traditional marketing methods such as instant lead to a product, an interaction with the audience, cheaper cost, and it’s unrestricted availability 24/7 at the consumer’s convenience.
Without a doubt, the majority… Continue
1. The Fun Theory
The first is the musical staircase video from Volkswagen. VW’s ad, called “The Fun Theory” was created by the DDB Stockholm ad agency. There will be several spots in the series, each focusing on “hidden camera” style clips that show how people can be motivated to change behavior when there’s a chance for fun to be had.
The Piano Staircase is the first in the series, where musical notes and asks, “Can we get more people to choose the stairs by making it fun to do?” You then see… Continue
Article Video Marketing - How Do Online Viewers Engage Your Video Article?
By Mark Fleagle Mark Fleagle
Online video viewers which includes the media of Articles converted to videos engage socially on a regular basis and if you you can the who, what, where, how and why of there engagement you can get a share of the massive traffic that is generated from social Media video sharing sites such as YouTube. Your Focus initially should be to find out who are the video opinion leaders for each of the… Continue
We know how effective online video marketing and video advertising can be for various industries and sectors across the board. One reason for this is that video can bring brands, products and services to life in a way that text and static images simply cannnot. As a result, we see that online video tends… Continue
As the New York City Primary Elections approaches, I am finding myself going to political events, asking questions of the candidates, speaking to their representatives on facebook and running into candidates during street fairs and other venues around Manhattan. Have you made your decisions yet? Do you know what your needs are? Do you care about this election? I suggest that if you haven't followed any of the candidates that you start now and make it a point to vote in the primary. Primaries tra… Continue
PostOnline Video Advertising: Easy And Affordable
Small Biz Advice January 13, 2009 By Staci Wood
Diaz Nesamoney, CEO of Jivox, is a three-time successful entrepreneur who has spent most of his career making big-ticket technology accessible for small companies. With his most recent… Continue
Multi party video for Skype
A few days ago, I made a post about a new service on MeBeam, which would open up the world of multi-party or multi-user video conferencing to Skype users.
Initially, my idea, or solution, was to provide a service like our operator feature, where you would add MeBeam to your skype contact list, and type in 'call username' for every person you wanted to invite to the conference, and MeBeam would send out the invitations on your behalf.
After thinking about this a bit… Continue
As we come closer to the end of another year we must realize what is most important. Washington bail out, recessions, high gas prices, where do your priorities’ lie? Are you focus on how to get more success i.e. money or things in order to combat these on going problems? The t… Continue
Now I know what you are thinking. Is Derrick turning his blog into a gospel blog, is this going to be something preachy, relax your mind. I will leave the preaching up to your priest, pastors, preachers or ministers for Sunday, but whether you believe or not in God, Jah, Jehovah… Continue
Creating video podcasts is easier than you might think. Here’s a look at the basics, from production to posting to delivery.
by Jose Castillo
May 16, 2006
One would think that receiving Oxford English Dictionary’s “2005 Word of the Year” plus sharing a name with the hottest gadget in recent history would cause podcasting to rest on its laurels, but this delivery system continues to reinvent itself.
The most recent reinvention involves a marked upswing in the use of video-based podcasting. Vid… Continue
What do you value? What is most dear to you? I was watching Charlie Rose the other day and he had this guest author Suzy Welch on his show. The author talked about a book she wrote called 10-10-10 (10 minutes, 10 months, 10 years.) The book is about writing down and understandin… Continue